This is a ParTerms & Conditions
Bad Ass Enterprises LLC
Last updated: December 1, 2025
1. Acceptance of Terms
These Terms & Conditions (“Terms”) govern your access to and use of all websites, pages, programs, services, and content operated by Bad Ass Enterprises LLC (“Company,” “we,” “us,” or “our”), including https://www.beinthefight.com and https://www.beinthefight.com/founding-fathers (collectively, the “Services”). By accessing or using any of the Services, including booking a call, applying to a program, creating an account, or purchasing any product or membership, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Services. You represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms.
2. Changes to These Terms
We may modify or update these Terms at any time in our sole discretion. When we do, we will update the “Last updated” date above. Your continued use of the Services after any changes constitutes your acceptance of the updated Terms. You are responsible for reviewing the Terms periodically.
3. Programs, Memberships & Coaching
We may offer different coaching containers, memberships, and programs, including but not limited to: Frontlines (entry-level membership); Stronghold — Lite; Stronghold — Prime
Kingdom (premium intensive). Other related coaching, courses, digital products or memberships. Program descriptions, pricing, and features are described on the applicable sales pages and/or order forms. We reserve the right to modify, update, or discontinue any program, feature, or price at any time, for any reason. All programs are designed for education, coaching, accountability, and support. Individual results will vary.
4. Accounts & Security
To access certain parts of the Services, you may be required to submit an application, create an account, or provide specific information. You agree to: Provide accurate, current, and complete information. Keep your login credentials confidential and secure. Be fully responsible for all activity occurring under your account. If you suspect any unauthorized use of your account, you must notify us immediately at [email protected]. We reserve the right to suspend or terminate any account or access to the Services at any time, with or without notice, if we believe you have violated these Terms or engaged in conduct that we consider harmful to the Company, our clients, or the integrity of the Services.
5. Payments, Billing & Refund Policy
5.1 Pricing & Billing
All prices are in United States Dollars (USD) unless otherwise stated. By providing a payment method and submitting payment information, you authorize us and our third-party payment processors (such as Stripe, PayPal, or others) to charge your chosen payment method for the full amount of the purchase, including any applicable taxes, fees, or recurring payments associated with your order. Examples include (but are not limited to): Frontlines and other memberships – typically billed on a recurring monthly basis until you cancel in accordance with these Terms. Stronghold — Lite and Stronghold — Prime – may be billed monthly, as installments, or per a separate agreement or order form. Kingdom intensives and certain digital products – typically billed as one-time payments. The specific billing structure for a program will be explained on the relevant checkout, order form, or agreement.
5.2 No Refunds
Unless clearly stated otherwise on a specific program’s sales page or order form, all payments are final and non-refundable. By purchasing, you acknowledge and agree that: Not participating, not using the Services, or a change in your personal circumstances does not entitle you to a refund. Results are not guaranteed and depend heavily on your own effort, implementation, and circumstances. If a particular program includes an explicit refund guarantee, the terms and conditions of that guarantee will apply only to that program and will control in case of conflict with this Section.
5.3 Cancellations
For recurring memberships (e.g., Frontlines or other subscription services): You may cancel future renewals at any time by following the instructions provided inside your member portal or by contacting us at [email protected] at least 3 business days before your next billing date. Canceling stops future charges; it does not automatically entitle you to refunds for past payments. For fixed-term programs, intensives, or cohorts, cancellation may not be available once the program begins unless otherwise stated in a written agreement. If a payment fails or is declined, we may attempt to reprocess the payment and/or suspend your access to the Services until payment is successfully completed.
6. No Medical, Mental Health, Legal or Financial Advice
The Services may address health, fitness, nutrition, stress, relationships, leadership, faith, business and finances. You understand and agree that nothing we provide is medical, psychological, legal, or financial advice. You acknowledge that: We are not your doctor, psychologist, therapist, psychiatrist, nutritionist, lawyer, accountant, or financial advisor. All information and coaching are for educational and coaching purposes only. You should consult with qualified professionals (e.g., physician, mental health provider, attorney, CPA, financial planner) before making any changes regarding your health, mental health, legal situation, or finances. You are solely responsible for your own physical, mental, emotional, spiritual, relational, and financial decisions and outcomes.
7. Personal Responsibility & Assumption of Risk
You understand that lifestyle changes, mindset work, physical training, and business decisions involve inherent risk, including but not limited to physical injury, emotional stress, and financial results. By participating in the Services, you: Acknowledge that your participation is voluntary and at your own risk. Assume full responsibility for your choices, actions, and results. Release the Company and its owners, officers, employees, contractors, and affiliates from any and all liability related to your participation, to the fullest extent permitted by law. If you have any medical condition, are taking medication, or have any health concerns, you must consult your healthcare provider before engaging in any exercise, nutrition, or stress-management practices discussed in the programs.
8. Intellectual Property
All content included in or made available through the Services—such as text, course materials, workbooks, videos, audio recordings, graphics, logos, images, designs, layouts, frameworks, and trademarks—is the exclusive property of Bad Ass Enterprises LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable license to access and use the content solely for your personal, non-commercial use while you are an active client or member. You may not, without our prior written consent: Copy, reproduce, distribute, share, publish, sell, resell, or license any content from the Services. Upload our material to shared drives, groups, or membership sites. Claim any of our frameworks, branding, or content as your own work. We reserve all rights not expressly granted in these Terms.
9. User Content & Confidentiality
You may submit or share content, comments, audio, video, text, questions, feedback, or other materials (“User Content”) via group calls, chats, communities, applications, or other parts of the Services. By submitting User Content, you: Grant us a non-exclusive, worldwide, royalty-free license to use, display, reproduce, and, where applicable, adapt such content for purposes of delivering and improving the Services, and (if anonymized and aggregated) for marketing and testimonial purposes Represent and warrant that you own or have the necessary rights to your User Content and that it does not infringe any third-party rights. We respect the privacy of our clients. We will not publicly share call recordings or sensitive details that identify you personally without your consent, except where required by law. However, we cannot guarantee confidentiality for anything you share within group environments, chat groups, or communities where other participants are present. You are responsible for what you choose to disclose.
10. Community Guidelines & Prohibited Conduct
We are committed to maintaining a strong, respectful environment. By using the Services, you agree not to: Harass, abuse, threaten, or intimidate any other participant, staff member, or third party. Use hateful, discriminatory, or obscene language or imagery. Share private or sensitive information about another participant without their explicit permission. Use the Services for any unlawful purpose or to solicit others to perform unlawful acts. Upload or transmit any viruses, malware, or malicious code. Attempt to gain unauthorized access to our systems, accounts, or data.
We may remove any User Content and/or terminate or restrict your access to the Services at our discretion if we believe you are violating these guidelines, without refund, in addition to any other remedies available under law.
11. Third-Party Services & Links
The Services may integrate or reference third-party websites, tools, and services (such as payment processors, scheduling tools, messaging platforms, or applications). We do not control and are not responsible for the content, policies, or practices of any third-party site or service. Your use of those services is at your own risk and is subject to the terms and conditions and privacy policies of those third parties.
12. Disclaimers of Warranties
THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO: IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT; ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE; ANY WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, OR THAT SPECIFIC RESULTS WILL BE ACHIEVED IN YOUR HEALTH, RELATIONSHIPS, FAITH, BUSINESS, OR FINANCES. Any testimonials, case studies, or examples are not guarantees of results and are provided for illustrative purposes only.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL BAD ASS ENTERPRISES LLC, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, OR USE, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICES OR THESE TERMS. OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS SHALL NOT EXCEED THE AMOUNT YOU PAID TO US FOR THE SPECIFIC PROGRAM OR PRODUCT GIVING RISE TO THE CLAIM, OR ONE HUNDRED U.S. DOLLARS (US $100), WHICHEVER IS GREATER.
Some jurisdictions do not allow certain limitations of liability; where prohibited, the above limitations will apply only to the extent permitted by law.
14. Indemnification
You agree to indemnify, defend, and hold harmless Bad Ass Enterprises LLC, its owners, officers, employees, contractors, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: Your use or misuse of the Services; Your breach of these Terms; Your violation of any law or the rights of any third party.
15. Termination
We may terminate, suspend, or limit your access to the Services, with or without notice, if: You breach these Terms; You engage in conduct we deem harmful or disruptive; We discontinue or materially change part or all of the Services. Upon termination, your right to use the Services will immediately cease. Sections that, by their nature, should survive termination (including, without limitation, payment obligations, intellectual property, disclaimers, limitation of liability, and indemnification) shall continue in full force and effect.
16. Governing Law & Dispute Resolution
These Terms and any dispute arising out of or relating to them or the Services shall be governed by and construed in accordance with the laws of the State of Arizona, United States, without regard to its conflict of laws principles. We both agree to first attempt to resolve any dispute through good-faith informal discussions. If a resolution cannot be reached, the dispute shall be resolved by binding arbitration conducted in Tucson, Arizona, by a single neutral arbitrator. The arbitration shall be administered by a mutually agreed arbitration organization, and judgment on the award may be entered in any court of competent jurisdiction. You agree that any arbitration or legal action will be conducted only on an individual basis, and not in a class, consolidated, or representative action. You waive any right to participate as a class representative or class member in any proceeding against us. If arbitration is not permitted by law in your jurisdiction, then disputes shall be brought exclusively in the state or federal courts located in Pima County, Arizona, and you consent to the personal jurisdiction of such courts.
17. Severability
If any provision of these Terms is held invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall continue in full force and effect.
18. Entire Agreement
These Terms, together with any program-specific agreements, order forms, and our Privacy Policy, constitute the entire agreement between you and Bad Ass Enterprises LLC concerning the Services and supersede all prior or contemporaneous communications, proposals, or understandings, whether written or oral.
19. Contact Information
If you have any questions about these Terms, please contact us at:
Bad Ass Enterprises LLC
3384 N Belmont Mine Pl
Tucson, Arizona 85745
United States
Email: [email protected]
Website: https://www.beinthefight.com
Different seasons require different levels of coaching. Pick the path that matches where you are right now.

STRONGHOLD-PRIME
FOR THE ELITE!
For dads earning $250K+ take-home, entrepreneurial and production-driven, who want body, business, and family all aligned at a high level
Everything in Stronghold-Lite
Elite cohort of high-performance fathers
Personalized strategy training around business, leadership & team.
Priority hotseat coaching on calls.
Priority access to Kirk and voice support for rapid decisions.
Built for men who demand elite results in business and at home.

stronghold-lite
MOST POPULAR!
For dads earning $150K or less take-home who are ready to level up leadership, marriage, discipline, and spiritual authority
Everything in Frontlines
Weekly Stronghold small-group.
Customized training.
Direct check-ins and accountability from Kirk and the team.
High support, high honesty.
Limited spots, application required.

KINGDOM
PREMIUM INTENSIVE!
For fathers done with quick fixes, ready to confront their patterns with God, and build a lasting legacy in their body, marriage, fatherhood, and finances.
Deep-dive Kingdom premium intensive.
Honest work on identity, sin patterns, and calling.
Custom 90-day Kingdom Activation Plan for body, marriage & mission.
Follow-up Kingdom Roundtable to review results and recalibrate
Priority invite to future Kingdom gatherings & events.
By invitation only.
Every Kingdom journey starts with a conversation.