Bad Ass Enterprises LLC
Last updated: December 1, 2025

1. Introduction

This Privacy Policy explains how Bad Ass Enterprises LLC (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you: Visit our website https://www.beinthefight.com and its related pages, including https://www.beinthefight.com/founding-fathers, Interact with our content, funnels, forms, and applications. Apply for or participate in our coaching programs, memberships, or events. Communicate with us in any way (email, phone, forms, social media, etc.) Collectively, we refer to these as the “Services.” By using the Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

2. Who We Are & How to Contact Us

Bad Ass Enterprises LLC
3384 N Belmont Mine Pl
Tucson, Arizona 85745
United States

Email: [email protected]
Website: https://www.beinthefight.com

We are the data controller for the personal information we collect through the Services.

3. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

3.1 Information You Provide Directly

Contact details: name, email address, phone number, mailing address.

Account/registration details: username, password, profile information (if applicable). Application & intake information: answers to questionnaires, forms, or assessments related to coaching programs or services (for example, lifestyle, goals, challenges, income ranges, and other context you choose to share). Payment information: billing address and partial payment details. Full card/payment data is typically processed securely by third-party payment processors (e.g., Stripe, PayPal) and not stored in our systems. Communications: emails, messages, survey responses, testimonials, support requests, and any other information you choose to provide.

3.2 Information Collected Automatically

When you visit our website or use our online Services, we may automatically collect: Usage data: pages visited, time and date of visit, links clicked, referring/exit pages, time on page, and similar analytics. Device & technical data: IP address, browser type and version, operating system, device identifiers, language settings, and similar technical information.

Cookies and similar technologies: small data files stored on your device that help us remember your preferences and understand how you use the Services.

3.3 Information from Third Parties

We may receive information about you from: Payment processors, scheduling tools, or CRM platforms you interact with to book calls or purchase services. Advertising and analytics providers (for example, Facebook, Google, or similar platforms) when you respond to our ads or campaigns. Referral partners, affiliates, or business partners who send you to us.

e only use this information in accordance with this Privacy Policy and applicable law.

4. How We Use Your Information

We use personal information for the following purposes: To provide and operate the Services. Process applications and enrollments. Deliver coaching programs, content, and communication. Manage memberships, accounts, and access to materials. To process payments and fulfill orders. Handle purchases, subscriptions, and renewals. Send confirmations, invoices, and receipts

To communicate with you. Respond to inquiries and support requests. Send administrative messages (e.g., program info, reminders, policy updates). Send marketing and promotional messages where permitted by law or with your consent, To improve and personalize the Services. Analyze usage trends and interactions. Develop new offerings, content, and features. Customize your experience and recommend relevant content. For security and legal obligations. Protect the integrity and security of our systems and users. Detect, prevent, or investigate fraud and abuse

Comply with legal obligations, court orders, or government requests. For any other purpose with your consent. For example, publishing testimonials or case studies, where you have agreed.

5. Cookies & Tracking Technologies

We may use cookies, pixels, web beacons, and similar technologies to: Recognize your browser or device. Remember your preferences. Understand how you use our website. Measure the effectiveness of our marketing campaigns. You can usually configure your browser to refuse cookies or alert you when cookies are being sent. However, some parts of our website may not function properly if you disable cookies. Certain third-party services (such as Facebook or Google) may also set cookies when you interact with our content or ads. These third parties have their own privacy and cookie policies.

6. How We Share Information

We do not sell your personal information. We may share personal information with:

Service providers. Payment processors. Email marketing platforms and CRM systems. Scheduling tools. Web hosting, analytics, and advertising partners. These providers process data on our behalf and are contractually obligated to protect it. Business partners and affiliates. Referral partners or collaborators involved in delivering a joint service or event, where needed for that purpose.

Legal and compliance purposes. When required by law, subpoena, court order, or government request. To protect our rights, property, or safety, or that of our clients and partners. To investigate and prevent fraud, abuse, or other harmful activity. Business transfers. In connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that transaction. With your consent. For example, if you approve the sharing of a testimonial, success story, or case study with your name or likeness.

7. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including: To provide the Services and maintain a relationship with you,

To comply with legal, tax, and accounting obligations, and To resolve disputes and enforce our agreements. When we no longer have a legitimate need to process your personal information, we will delete or anonymize it, or if this is not possible (for example, because the data is stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.

8. Data Security

We use reasonable physical, technical, and administrative safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for keeping your account credentials secure and for notifying us immediately if you suspect unauthorized access to your account or personal information.

9. Children’s Privacy

The Services are not intended for children under 18 years of age, and we do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe that your child has provided personal information to us, please contact us at [email protected], and we will take appropriate steps to remove such information.

10. Your Choices & Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including: Access: the right to request a copy of the personal information we hold about you. Correction: the right to request that we correct inaccurate or incomplete information. Deletion: the right to request that we delete certain personal information, subject to legal obligations or legitimate interests. Restriction or objection: the right to request that we restrict processing or object to certain processing activities, such as direct marketing. Withdraw consent: where we rely on consent for processing, you may withdraw that consent at any time. To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before responding to your request. You can also typically opt out of marketing emails by clicking the “unsubscribe” link in our emails or by contacting us directly.

11. Do Not Track & Online Advertising

Some browsers offer a “Do Not Track” (DNT) feature that signals websites that you do not want to be tracked. There is no consistent standard for DNT signals, so our Services do not currently respond to them. We may use third-party advertising and analytics tools (such as Facebook Pixel or Google Analytics) that collect information about your online activities over time and across different websites to provide you with relevant advertising. You can often opt out of interest-based ads through your ad settings on those platforms or through industry opt-out tools where available.

12. International Users

Our business is operated from the United States. If you access the Services from outside the United States, you understand that your personal information may be transferred to, stored in, and processed in the United States or other countries where our service providers are located. These countries may have different data protection laws than your country of residence, but we will take appropriate measures to protect your personal information in accordance with this Privacy Policy and applicable law.

13. Third-Party Websites & Links

Our Services may contain links to third-party websites, content, or services that are not owned or controlled by us. We are not responsible for the privacy practices, content, or actions of third-party websites or services. We encourage you to review the privacy policies of those third parties before providing them

with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will update the “Last updated” date at the top of this page. In some cases, we may provide additional notice (such as by email or through the Services). Your continued use of the Services after any updates means you accept the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us at:

Bad Ass Enterprises LLC
3384 N Belmont Mine Pl
Tucson, Arizona 85745
United States

Email: [email protected]
Website: https://www.beinthefight.com